Independent agency assessment
New North
SEO agency · United States
Smaller B2B firms wanting SEO inside a flexible growth team
FOUNDER / OWNER / LEADERSHIP
Tobin LehmanFounder
Confirm the depth of specialist technical SEO required for complex platforms.
A real agency assessed for commercial fit.
New North is based in United States and is included for smaller b2b firms wanting seo inside a flexible growth team. Its current public offer covers SEO, Content, Web, Demand generation.
SaaS demand, product-led growth and qualified pipeline.
The strongest category match is SaaS SEO agencies. Publicly associated client types or names include B2B software and services.
What a serious buyer should validate.
Confirm the depth of specialist technical SEO required for complex platforms.
Founder and ownership
Who is behind New North?
Leadership identity is separated from delivery evidence. A visible founder can signal accountability, but it does not prove that the founder works on every account.
01
Founder
Tobin Lehman
Tobin Lehman is the founder associated with New North. Their public leadership is relevant to buyers because the agency is assessed for smaller b2b firms wanting seo inside a flexible growth team and sells SEO, Content, Web, Demand generation.
- Associated expertise
- SEO · Content · Web
- Buyer check
- Ask whether Tobin Lehman personally leads strategy, joins reviews or acts only as an executive sponsor. Then confirm who owns delivery, escalation and results for the SEO workstream.
- Profile status
- Named agency leader. No separate consultant assessment is currently published.
Evidence reviewed
First-party facts are kept separate from independent context.
Services and case material
Long-running B2B positioning and named client evidence are public.
Review New North’s official site ↗SaaS agency market comparison
This source was used for market context, not as a substitute for buyer references or due diligence.
Review the independent comparison ↗Custom quote
Where no reliable public rate was established, “custom quote” is reported instead of an invented estimate. Request deliverables, exclusions, team names and exit terms in writing.
Questions buyers ask
What to know before the pitch.
Who founded or leads New North?
Tobin Lehman is listed as founder.
What is New North best known for?
Smaller B2B firms wanting SEO inside a flexible growth team The services most relevant to that fit are SEO, Content, Web, Demand generation.
How was the score decided?
The 82/100 score is an editorial fit assessment across senior involvement, specialist depth, comparable results, delivery process, review evidence, commercial transparency, geography and contract risk. It is not a customer-review score.
What evidence should I request?
Ask for two recent cases with a similar business model, the names and seniority of the delivery team, baseline and outcome definitions, and a sample monthly report.
What is the main risk?
Confirm the depth of specialist technical SEO required for complex platforms.