Independent assessment
Martha van Berkel
Schema markup and semantic-strategy consultant
Martha Van Berkel is best suited to enterprise schema markup, knowledge graphs and brand control across search and AI because canadian engineer and executive focused on structured data as an enterprise semantic layer. The main buying check is schema can clarify entities but does not guarantee rankings or citations. Confirm measurement and integration ownership.
Schema can clarify entities but does not guarantee rankings or citations. Confirm measurement and integration ownership.
Evidence reviewed
Why this assessment.
The September 2026 research pass checked Martha van Berkel's official professional or company site for identity, current positioning, services, location signals and the stated credential. The source supports the professional profile below. Results, fees and customer sentiment receive separate evidence scores so first-party positioning is not mistaken for independent proof.
Visible strengths
About Martha van Berkel
Canadian engineer and executive focused on structured data as an enterprise semantic layer.
Martha van Berkel's background
- Spent 14 years at Cisco before co-founding Schema App.
Experience and work
- Applied Mathematics and Engineering degree, MIT innovation and strategy study, and enterprise technology leadership. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.
2026 research brief
Current activity, commercial context and public authority.
These fields come from the completed consultant research record. Volatile roles, audiences, prices and availability should still be confirmed before engagement.
Current activity
In 2026 she is positioning schema and knowledge graphs as controls for how AI systems understand brands.
Visible associations
Works with Schema App customers and co-founder Mark van Berkel; direct consulting is typically part of the platform relationship.
Documented authority
Applied Mathematics and Engineering degree, MIT innovation and strategy study, and enterprise technology leadership. Tool, platform, newsletter or owned product.
Audience and recognition
Prominent schema and enterprise-search speaker; exact follower count not captured.
Buyer questions
Questions people ask about Martha van Berkel.
These answers separate what public evidence establishes from what you should verify directly before hiring.
What is Martha van Berkel known for?+
Martha Van Berkel is known for entity SEO, structured data and knowledge graphs. The documented positioning is co-founder and CEO, Schema App.
Can you hire Martha van Berkel?+
The visible route is platform engagement, advisory and speaking. Current availability and the contracting entity should be confirmed directly.
What does Martha van Berkel charge?+
$8,000-$30,000 per month estimated. $300-$750 per hour estimated. No verified current public fee was located. Treat the range as a budgeting estimate and ask for scope, senior time, implementation ownership, minimum term and expenses in one written proposal.
What evidence should you request from Martha van Berkel?+
Ask for one recent case with a comparable site, baseline, actions, timeframe, result and the consultant's direct role.
Buyer due diligence
Every gap becomes a measurable evidence score.
These figures measure public evidence coverage. They do not invent customer sentiment, personal details or client outcomes.
0/100 verified
No reliable public source. Age is not estimated from photographs, graduation dates or career history.
20/100 verified
No consistently sourced duration. Credentials below show the available professional evidence.
70/100 · Partly documented
This directory accepts no payment for placement. The linked official source was checked for public positioning and disclosures, but delivery practices have not been independently audited.
Ontario, Canada
Publication status
Role, audience, pricing and availability details can change. Recheck them directly before hiring.
53/100 evidence coverage
Applied Mathematics and Engineering degree, MIT innovation and strategy study, and enterprise technology leadership. Tool, platform, newsletter or owned product.
25/100 result evidence
Applied Mathematics and Engineering degree, MIT innovation and strategy study, and enterprise technology leadership. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.
20/100 review evidence
★★★★☆ 3.9/5 directory assessment
Editorial fit score, not a customer-review average.
Prominent schema and enterprise-search speaker; exact follower count not captured.
20/100 attributable evidence
Prominent schema and enterprise-search speaker; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.
Jason BarnardBrand SERP and knowledge-panel consultantEvidence A · 77/100
Andrea VolpiniSemantic SEO and knowledge-graph strategistEvidence C · 77/100
Olaf KoppSemantic SEO, E-E-A-T and digital-brand strategistEvidence C · 77/100
Jono AldersonTechnical SEO, performance and web-standards consultantEvidence C · 75/100
Jarno van DrielStructured-data and semantic-web consultantEvidence C · 75/100Need a second opinion?
Public commentary
What people say about Martha van Berkel.
LinkedIn, Reddit, independent profiles and attributed testimonials are labelled separately. Small samples are never presented as consensus.
Prominent schema and enterprise-search speaker; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.
11 September 2026 research summaryThe linked first-party source supports Martha van Berkel's current professional positioning, services and stated credential. It is useful identity and capability evidence, but it is not treated as independent customer consensus.
2026 (Schemaapp) on Martha van Berkel's current work ↗