One of Britain’s biggest publishers just lost 46% of its Google traffic. Now 220 editorial jobs are being cut as AI answers replace website visits...
Reach owns the Mirror, Express and dozens of regional publications.
It says readers are increasingly getting what they need from AI summaries instead of clicking through.
And now the people creating the original information are paying the price.
Reach owns the Mirror, Express and dozens of regional publications.
It says readers are increasingly getting what they need from AI summaries instead of clicking through.
And now the people creating the original information are paying the price.
This is the real cost of zero-click search.
Google still needs publishers’ work to produce useful answers.
But publishers need actual visitors to pay the people producing that work.
Although Google is already testing payments through its AI Contribution Pilot.
However, can it replace the revenue lost when millions of clicks disappear?