Independent assessment
Sam Dunning
B2B SaaS SEO, AEO and organic-pipeline consultant
Sam Dunning is best suited to B2B SaaS teams that want senior-led SEO and AEO tied to demos, pipeline and revenue. His current Breaking B2B offer combines technical SEO, commercial content, links, conversion structure and AI-search visibility. The main buying check is that published outcomes are first-party agency case evidence, so buyers should verify the baseline, timeframe and Sam's direct role.
Companies wanting low-cost, high-volume content or local-business SEO are outside Breaking B2B's stated focus. Buyers should also verify first-party case-study attribution before relying on headline percentages.
Evidence reviewed
Why this assessment.
The September 2026 research pass checked Sam Dunning's official professional or company site for identity, current positioning, services, location signals and the stated credential. The source supports the professional profile below. Results, fees and customer sentiment receive separate evidence scores so first-party positioning is not mistaken for independent proof.
Visible strengths
About Sam Dunning
Sam Dunning is the founder of Breaking B2B and a B2B SaaS SEO and AEO practitioner focused on pipeline rather than traffic alone.
Sam Dunning's background
- He moved from co-owning an agency into building Breaking B2B as a specialist B2B and SaaS search business, while also hosting the Breaking B2B podcast.
Experience and work
- Breaking B2B's September 2026 site documents technical SEO, SEO content and strategy, link building, conversion structure, Reddit marketing, YouTube marketing, AEO, GEO and LLM SEO. The agency states that senior SEOs run every account without junior hand-offs.
2026 research brief
Current activity, commercial context and public authority.
These fields come from the completed consultant research record. Volatile roles, audiences, prices and availability should still be confirmed before engagement.
Current activity
In September 2026, Breaking B2B positions Sam around 90-day revenue plans for B2B SaaS SEO and AEO, with plans beginning at $4,000 per month and average fast-growth programmes above $7,000 per month.
Visible associations
The official site names or displays RB2B, Fibbler, Kubaru, VerifyTreatment, Vidyard, ClickHouse, Chili Piper, Ahrefs and Chattermill. The relationship type should be checked for each logo before treating every company as a current client.
Documented authority
Founder of Breaking B2B; host of the Breaking B2B podcast; publisher of a 90 Days to Revenue SEO and AEO playbook.
Audience and recognition
Breaking B2B publishes named testimonials and result pages. A 2024 Sitechecker interview independently identifies Sam as the founder and describes his move into B2B SEO consulting.
Buyer questions
Questions people ask about Sam Dunning.
These answers separate what public evidence establishes from what you should verify directly before hiring.
What is Sam Dunning known for?+
Sam Dunning is known for B2B SaaS SEO, AEO, the Breaking B2B podcast and a pipeline-first search approach.
Can you hire Sam Dunning?+
The visible route is a 30-minute call with Sam followed by a custom 90-day plan and an agency programme delivered by senior SEOs.
What does Sam Dunning charge?+
Breaking B2B publicly lists plans from $4,000 per month and says the average fast-growth B2B or SaaS programme is $7,000 or more per month. Six and twelve-month programmes are listed.
What evidence should you request from Sam Dunning?+
Ask for one recent B2B SaaS case with the baseline, exact time period, pipeline definition, analytics access and Sam's direct role in delivery.
Buyer due diligence
Every gap becomes a measurable evidence score.
These figures measure public evidence coverage. They do not invent customer sentiment, personal details or client outcomes.
0/100 verified
No reliable public source. Age is not estimated from photographs, graduation dates or career history.
20/100 verified
No consistently sourced duration. Credentials below show the available professional evidence.
70/100 · Partly documented
This directory accepts no payment for placement. The linked official source was checked for public positioning and disclosures, but delivery practices have not been independently audited.
United Kingdom · International
Publication status
Role, audience, pricing and availability details can change. Recheck them directly before hiring.
53/100 evidence coverage
Founder of Breaking B2B; host of the Breaking B2B podcast; publisher of a 90 Days to Revenue SEO and AEO playbook.
25/100 result evidence
Breaking B2B's September 2026 site documents technical SEO, SEO content and strategy, link building, conversion structure, Reddit marketing, YouTube marketing, AEO, GEO and LLM SEO. The agency states that senior SEOs run every account without junior hand-offs.
20/100 review evidence
★★★★☆ 3.9/5 directory assessment
Editorial fit score, not a customer-review average.
Breaking B2B publishes named testimonials and result pages. A 2024 Sitechecker interview independently identifies Sam as the founder and describes his move into B2B SEO consulting.
20/100 attributable evidence
The available attributable customer commentary on Breaking B2B's site emphasizes pace, senior involvement and commercial outcomes. Because the agency controls that testimonial set, it is first-party client evidence rather than independent review consensus.
Mark Williams-CookSEO strategist, researcher and agency founderEvidence C · 77/100
Ayomide JosephFractional marketing lead for B2B SaaSEvidence B · 80/100
Aleyda SolísInternational SEO and AI-search consultant · OraintiEvidence A · 94/100
Koray Tuğberk GübürSemantic SEO and topical-authority consultantEvidence A · 90/100
Dan AkejuFractional SEO lead for B2B SaaS and fintechEvidence A · 87/100
Chima MmejeB2B SaaS content strategist and consultantEvidence C · 76/100Need a second opinion?
Public commentary
What people say about Sam Dunning.
LinkedIn, Reddit, independent profiles and attributed testimonials are labelled separately. Small samples are never presented as consensus.
The available attributable customer commentary on Breaking B2B's site emphasizes pace, senior involvement and commercial outcomes. Because the agency controls that testimonial set, it is first-party client evidence rather than independent review consensus.
11 September 2026 research summaryThe linked first-party source supports Sam Dunning's current professional positioning, services and stated credential. It is useful identity and capability evidence, but it is not treated as independent customer consensus.
2026 (Breakingb2b) on Sam Dunning's current work ↗