Buyer’s directory · evidence graded

Best SEO Consultants in the UK (2026)

The UK ranking covers professionals based across England, Scotland, Wales and Northern Ireland. London has its own narrower market page; this page keeps the national picture and links the two where the hiring context overlaps.

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EDITORIAL RANKING

32 consultants matched

Reviewed September 11, 2026

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Sam Dunning

B2B SaaS SEO, AEO and organic-pipeline consultant

Evidence C

Best for: B2B SaaS companies seeking senior-led SEO and AEO measured through demos, pipeline and revenue

B2B SaaSAI searchTechnical SEOFounder of Breaking B2B

LocationUnited Kingdom · International

2026 activityIn September 2026, Breaking B2B positions Sam around 90-day revenue plans for B2B SaaS SEO and AEO, with plans beginning at $4,000 per month and average fast-growth programmes above $7,000 per month.

Clients & collaboratorsThe official site names or displays RB2B, Fibbler, Kubaru, VerifyTreatment, Vidyard, ClickHouse, Chili Piper, Ahrefs and Chattermill. The relationship type should be checked for each logo before treating every company as a current client.

Credentials & productsFounder of Breaking B2B; host of the Breaking B2B podcast; publisher of a 90 Days to Revenue SEO and AEO playbook.

Experience & resultsBreaking B2B's September 2026 site documents technical SEO, SEO content and strategy, link building, conversion structure, Reddit marketing, YouTube marketing, AEO, GEO and LLM SEO. The agency states that senior SEOs run every account without junior hand-offs.

Social proofBreaking B2B publishes named testimonials and result pages. A 2024 Sitechecker interview independently identifies Sam as the founder and describes his move into B2B SEO consulting.

Main buying checkCompanies wanting low-cost, high-volume content or local-business SEO are outside Breaking B2B's stated focus. Buyers should also verify first-party case-study attribution before relying on headline percentages.

What people sayThe available attributable customer commentary on Breaking B2B's site emphasizes pace, senior involvement and commercial outcomes. Because the agency controls that testimonial set, it is first-party client evidence rather than independent review consensus.Separate from the 3.9/5 editorial fit score

Editorial score78/100

PricingEstimate available in profile

Editorial fit★★★★☆3.9/5

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Will Critchlow

Enterprise SEO testing and strategy consultant

Evidence C

Best for: Enterprise SEO testing, controlled experiments and teams needing causal evidence

Enterprise SEOTechnical SEOAI searchFounder of SearchPilot and Distilled

LocationLondon, United Kingdom

2026 activityIn 2026 he continues operating SearchPilot and interviewing senior SEO product leaders.

Clients & collaboratorsWorks with SearchPilot customers and public guests including enterprise SEO leaders; direct freelance consulting is not the primary model.

Credentials & productsDistilled co-founder, SearchPilot founder and long-running industry speaker. Tool, platform, newsletter or owned product.

Experience & resultsDistilled co-founder, SearchPilot founder and long-running industry speaker. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofLarge SEO leadership network; exact follower count not captured.

Main buying checkRequires sufficient site traffic and engineering maturity for meaningful controlled tests.

What people sayNo defensible independent review pattern was established. Request two recent, comparable client references before making a service-quality claim.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★☆3.9/5

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Richard Baxter

Technical SEO and digital-strategy consultant

Evidence C

Best for: Agentic web, AI infrastructure, technical marketing automation and enterprise search architecture

Enterprise SEOTechnical SEOContent SEOFounder of Builtvisible

LocationLondon, United Kingdom

2026 activityIn 2026 Houtini builds open-source MCP servers and advises on AI agents, brand mentions and machine-readable websites.

Clients & collaboratorsWorks through Houtini; historical work belongs to Builtvisible and should not be presented as current Houtini clients.

Credentials & productsTwo decades in search architecture, agency exit and hands-on software engineering. Tool, platform, newsletter or owned product.

Experience & resultsTwo decades in search architecture, agency exit and hands-on software engineering. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofStrong technical founder reputation; exact follower count not captured.

Main buying checkHis current offer is AI engineering rather than conventional SEO. Match the brief accordingly.

Editorial score77/100

Pricing$8,000-$30,000/month · estimated

Editorial fit★★★★☆3.9/5

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Barry Adams

Technical SEO consultant for news publishers

Evidence C

Best for: News publishers, editorial SEO, Google News and technical publishing systems

Technical SEOEnterprise SEOInternationalFounder of Polemic Digital

LocationNorthern Ireland, United Kingdom

2026 activityIn 2026 he offers publisher audits, AI-search consulting, training and conference sessions.

Clients & collaboratorsPublic client list is available through Polemic Digital, but current engagement dates should be checked.

Credentials & productsLong-running Search Engine Journal contributor, trainer and international conference speaker. Tool, platform, newsletter or owned product.

Experience & resultsLong-running Search Engine Journal contributor, trainer and international conference speaker. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofStrong authority within publishing SEO; follower count not captured.

Main buying checkHighly specialized. Choose him for publishing rather than general local, ecommerce or small-business SEO.

Editorial score77/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★☆3.9/5

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Dan Taylor

Enterprise and international SEO consultant

Evidence C

Best for: Enterprise technical SEO, international markets, edge cases and platform migrations

Enterprise SEOInternationalTechnical SEOHead of Technical SEO at SALT.agency

LocationLondon, United Kingdom

2026 activityIn 2026 he is speaking on technical SEO and AI search while leading SALT's enterprise work.

Clients & collaboratorsSALT publishes client case studies; confirm which engagements had Dan's direct involvement.

Credentials & productsPatent contributor, international speaker and agency founder with extensive technical publishing. Tool, platform, newsletter or owned product.

Experience & resultsPatent contributor, international speaker and agency founder with extensive technical publishing. SALT publishes client case studies; confirm which engagements had Dan's direct involvement. Strong enterprise-industry visibility; exact follower count not captured. Treat outcome claims as first-party unless the source is independent.

Social proofStrong enterprise-industry visibility; exact follower count not captured.

Main buying checkEngagements are agency-delivered. Confirm senior oversight, delivery team and implementation responsibilities.

Editorial score77/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.9/5

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Mark Williams-Cook

SEO strategist, researcher and agency founder

Evidence C

Best for: Technical SEO, intent research, ecommerce and teams using question data

Technical SEOAI searchEnterprise SEOFounder of Candour and AlsoAsked

LocationNorwich, United Kingdom

2026 activityIn 2026 he is publishing on AI-search standards, human-led intent grouping and AI-assisted digital PR.

Clients & collaboratorsWorks with Candour teams and clients; public collaborations include SearchNorwich and a broad SEO speaker network.

Credentials & productsSoftware founder, agency director and conference speaker. Tool, platform, newsletter or owned product.

Experience & resultsSoftware founder, agency director and conference speaker. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofAbout 89,000 LinkedIn followers at the research date.

Main buying checkPopular educational content is not a substitute for confirming which Candour team members will deliver the work.

What people sayAbout 89,000 LinkedIn followers at the research date. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$8,000-$30,000/month · estimated

Editorial fit★★★★☆3.9/5

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Judith Lewis

International SEO and digital-strategy consultant

Evidence C

Best for: International SEO, ecommerce, technical strategy and organizations needing senior workshops

InternationalEnterprise SEOTechnical SEOFounder of Decabbit Consultancy

LocationLondon, United Kingdom

2026 activityIn 2026 she continues consulting and hosting Search n Stuff events in London and Antalya.

Clients & collaboratorsPublic work involves conference communities and consultancy clients; named current clients are limited.

Credentials & productsMore than two decades in digital marketing, conference host and international awards judge. Tool, platform, newsletter or owned product.

Experience & resultsMore than two decades in digital marketing, conference host and international awards judge. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofStrong global conference reputation; exact follower count not captured.

Main buying checkEvent visibility is not client evidence. Ask for a recent comparable engagement and implementation scope.

What people sayStrong global conference reputation; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.9/5

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Stephen Kenwright

Organic-growth strategist and agency founder

Evidence C

Best for: Independent agencies needing growth, positioning, governance and commercial strategy

Enterprise SEODigital PRContent SEOAgency founder with senior search and digital PR leadership experience

LocationSheffield, United Kingdom

2026 activitySince 2025 he has served as a non-executive director at Digitaloft and in 2026 continues agency advisory work.

Clients & collaboratorsPublic collaborators include James Brockbank, Amy Irvine and Nina Edwards at Digitaloft.

Credentials & productsAgency exit, non-executive roles and extensive search and digital PR leadership. No separate book, course or product was documented in this pass.

Experience & resultsAgency exit, non-executive roles and extensive search and digital PR leadership. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofEstablished agency-leadership audience; exact follower count not captured.

Main buying checkHe is no longer primarily an SEO delivery consultant. Classify him under agency growth advisory.

What people sayEstablished agency-leadership audience; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$8,000-$25,000/month · estimated

Editorial fit★★★★☆3.9/5

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Carrie Rose

Digital PR and search-agency founder

Evidence C

Best for: Large consumer brands seeking search-led creative, digital PR and cultural relevance

Digital PREnterprise SEOEcommerceFounder of Rise at Seven

LocationLondon, United Kingdom

2026 activityIn 2026 she leads the UK and US business and publishes about agency growth and creative marketing.

Clients & collaboratorsPublic brand roster includes Red Bull, Monzo, Bumble, Wayfair and SIXT, but account dates and direct involvement vary.

Credentials & productsUniversity of Leeds graduate, Campaign 30 Under 30 recognition and founder of an international agency. Tool, platform, newsletter or owned product.

Experience & resultsUniversity of Leeds graduate, Campaign 30 Under 30 recognition and founder of an international agency. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofAbout 98,000 LinkedIn followers at the research date.

Main buying checkChoose for creative PR and brand visibility. Confirm commercial SEO measurement and the senior team assigned.

What people sayAbout 98,000 LinkedIn followers at the research date. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★☆3.9/5

#10

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Paddy Moogan

Digital PR and SEO agency founder

Evidence C

Best for: Digital PR, link strategy and mature marketing teams needing process design

Digital PREnterprise SEOContent SEOCo-founder of Aira

LocationMilton Keynes, United Kingdom

2026 activityIn 2026 he remains involved in Aira leadership and digital PR research and training.

Clients & collaboratorsAira publishes named client work; confirm Paddy's role in current delivery.

Credentials & productsAuthor, agency founder, international speaker and long-running digital PR researcher. Book or long-form publication referenced in the authority field; Tool, platform, newsletter or owned product.

Experience & resultsAuthor, agency founder, international speaker and long-running digital PR researcher. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofStrong industry newsletter and conference presence; exact follower count not captured.

Main buying checkSenior founder involvement may be strategic rather than operational. Confirm account leadership.

What people sayStrong industry newsletter and conference presence; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.9/5

#11

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James Brockbank

Digital PR and SEO agency founder

Evidence C

Best for: Revenue-led SEO, digital PR, ecommerce and brands needing integrated organic growth

Digital PREnterprise SEOEcommerceFounder of Digitaloft

LocationUnited Kingdom · Remote

2026 activityIn 2026 he is leading Digitaloft, running the summit and publishing search strategies for the AI era.

Clients & collaboratorsDigitaloft publishes named case studies and award submissions; account-level founder involvement should be checked.

Credentials & productsAgency founder, conference organizer and search-awards recognition. Tool, platform, newsletter or owned product.

Experience & resultsAgency founder, conference organizer and search-awards recognition. Digitaloft publishes named case studies and award submissions; account-level founder involvement should be checked. About 31,600 LinkedIn followers at the research date. Treat outcome claims as first-party unless the source is independent.

Social proofAbout 31,600 LinkedIn followers at the research date.

Main buying checkAward shortlists and first-party case studies are supportive but should be validated with references and attributable revenue data.

What people sayAbout 31,600 LinkedIn followers at the research date. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.9/5 editorial fit score

Editorial score77/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.9/5

#12

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Lexi Mills

Digital PR, reputation and search strategist

Evidence C

Best for: Digital PR, crisis communications, reputation, AI-era brand risk and regulated sectors

Digital PREnterprise SEOAI searchInternational digital PR strategist and conference speaker

LocationLondon, United Kingdom

2026 activityIn 2026 her work focuses on AI-driven reputation, disinformation risk and strategic communications.

Clients & collaboratorsShift6 client identities can be sensitive; public speaking and research provide most visible evidence.

Credentials & productsAward-winning PR strategist, researcher and international keynote speaker. Tool, platform, newsletter or owned product.

Experience & resultsAward-winning PR strategist, researcher and international keynote speaker. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofLarge digital PR and communications network; exact follower count not captured.

Main buying checkBest for high-stakes communications and reputation, not routine technical SEO execution.

Editorial score77/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.9/5

Independent matching

Not sure who fits? Send the brief.

I’ll review your company, problem and budget, then send a focused shortlist. No pay-to-rank placements and no generic agency spreadsheet.

What you get2–3 relevant optionsTrade-offs explainedA direct recommendation

Location methodology

Based there, not merely available there.

Inclusion requires a public professional connection to United Kingdom. The location ranking then reweights specialist fit using Enterprise SEO, Technical SEO, Digital PR. Public evidence remains more important than proximity.

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