Independent assessment
Richard Baxter
Technical SEO and digital-strategy consultant
Richard Baxter is best suited to agentic web, AI infrastructure, technical marketing automation and enterprise search architecture because UK technical marketer and entrepreneur moving from SEO agency leadership into AI infrastructure. The main buying check is his current offer is AI engineering rather than conventional SEO. Match the brief accordingly.
His current offer is AI engineering rather than conventional SEO. Match the brief accordingly.
Evidence reviewed
Why this assessment.
The September 2026 research pass checked Richard Baxter's official professional or company site for identity, current positioning, services, location signals and the stated credential. The source supports the professional profile below. Results, fees and customer sentiment receive separate evidence scores so first-party positioning is not mistaken for independent proof.
Visible strengths
About Richard Baxter
UK technical marketer and entrepreneur moving from SEO agency leadership into AI infrastructure.
Richard Baxter's background
- Founded Builtvisible in 2009, grew it into a major SEO agency and sold it to Brave Bison in 2025.
Experience and work
- Two decades in search architecture, agency exit and hands-on software engineering. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.
2026 research brief
Current activity, commercial context and public authority.
These fields come from the completed consultant research record. Volatile roles, audiences, prices and availability should still be confirmed before engagement.
Current activity
In 2026 Houtini builds open-source MCP servers and advises on AI agents, brand mentions and machine-readable websites.
Visible associations
Works through Houtini; historical work belongs to Builtvisible and should not be presented as current Houtini clients.
Documented authority
Two decades in search architecture, agency exit and hands-on software engineering. Tool, platform, newsletter or owned product.
Audience and recognition
Strong technical founder reputation; exact follower count not captured.
Buyer questions
Questions people ask about Richard Baxter.
These answers separate what public evidence establishes from what you should verify directly before hiring.
What is Richard Baxter known for?+
Richard Baxter is known for technical SEO. The documented positioning is founder, Houtini; former founder, Builtvisible.
Can you hire Richard Baxter?+
The visible route is direct consulting and technical implementation. Current availability and the contracting entity should be confirmed directly.
What does Richard Baxter charge?+
$8,000-$30,000 per month estimated. $300-$750 per hour estimated. No verified current public fee was located. Treat the range as a budgeting estimate and ask for scope, senior time, implementation ownership, minimum term and expenses in one written proposal.
What evidence should you request from Richard Baxter?+
Ask for one recent case with a comparable site, baseline, actions, timeframe, result and the consultant's direct role.
Buyer due diligence
Every gap becomes a measurable evidence score.
These figures measure public evidence coverage. They do not invent customer sentiment, personal details or client outcomes.
0/100 verified
No reliable public source. Age is not estimated from photographs, graduation dates or career history.
20/100 verified
No consistently sourced duration. Credentials below show the available professional evidence.
70/100 · Partly documented
This directory accepts no payment for placement. The linked official source was checked for public positioning and disclosures, but delivery practices have not been independently audited.
London, United Kingdom
Publication status
Role, audience, pricing and availability details can change. Recheck them directly before hiring.
53/100 evidence coverage
Two decades in search architecture, agency exit and hands-on software engineering. Tool, platform, newsletter or owned product.
25/100 result evidence
Two decades in search architecture, agency exit and hands-on software engineering. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.
20/100 review evidence
★★★★☆ 3.9/5 directory assessment
Editorial fit score, not a customer-review average.
Strong technical founder reputation; exact follower count not captured.
20/100 attributable evidence
No defensible independent review pattern was established. Request two recent, comparable client references before making a service-quality claim.
Judith LewisInternational SEO and digital-strategy consultantEvidence C · 77/100
Will CritchlowEnterprise SEO testing and strategy consultantEvidence C · 77/100
Areej AbuAliTechnical SEO consultant and community founderEvidence C · 76/100Need a second opinion?
Public commentary
What people say about Richard Baxter.
LinkedIn, Reddit, independent profiles and attributed testimonials are labelled separately. Small samples are never presented as consensus.
No defensible independent review pattern was established. Request two recent, comparable client references before making a service-quality claim.
11 September 2026 research summaryThe linked first-party source supports Richard Baxter's current professional positioning, services and stated credential. It is useful identity and capability evidence, but it is not treated as independent customer consensus.
2026 (Builtvisible) on Richard Baxter's current work ↗