Google might have just killed the GEO industry...again 👀😂

John Mueller says there’s “nothing really special” you need to do for generative AI search.

Basically: GEO is still SEO.

And honestly, he’s mostly right.

AI search doesn’t need a completely new playbook.

But ranking ≠ getting cited.

Same fundamentals. Different retrieval layer.

So GEO probably isn’t replacing SEO.

It’s just becoming another part of it.

Funny enough, Microsoft disagrees with Google 😂


Who’s right?

Source: https://lnkd.in/ebK_ycfv

Credit: Barry Schwartz