Buyer’s directory · evidence graded

Best Marketplace SEO Consultants in 2026

Marketplace SEO combines product strategy, scalable architecture and inventory quality. This shortlist rewards specialists who understand taxonomy, supply and demand, page templates, indexation and conversion across large dynamic sites.

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12 consultants matched

Reviewed September 11, 2026

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Eli Schwartz

Product-led SEO consultant and advisor

Evidence A

Best for: Enterprise product-led SEO, marketplace growth and executive strategy

Product-led SEO strategyLarge marketplace experienceCommercial decision-makingSenior executive advisory

LocationUnited States · International

2026 activityIn 2026 he remains active as an SEO consultant and growth advisor, speaking about how AI changes product-led search.

Clients & collaboratorsPublic portfolio and speaking biographies reference technology companies including Tinder, Coinbase, LinkedIn, Quora and WordPress; verify which are current.

Credentials & productsAuthor of Product-Led SEO; former enterprise in-house SEO leader and international speaker. Book or long-form publication referenced in the authority field.

Experience & resultsAuthor of Product-Led SEO; former enterprise in-house SEO leader and international speaker. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofEstablished book, conference and podcast presence; exact current follower count was not reliably captured.

Main buying checkNamed-company associations span different years and engagement types; request a current comparable case study.

What people sayEstablished book, conference and podcast presence; exact current follower count was not reliably captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 4.7/5 editorial fit score

Category score94/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★★4.7/5

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Kevin Indig

Organic growth advisor · Growth Memo

Evidence A

Best for: Enterprise SaaS, marketplaces, product-led growth and executive search strategy

Scaled technology and marketplace experienceGrowth modelling and prioritisationSEO leadershipCurrent AI-search research

LocationUnited States · International

2026 activityHis 2025-2026 work focuses on AI search, influence metrics and growth strategy through Growth Memo and advisory engagements.

Clients & collaboratorsPublicly associated with work or advice involving Reddit, Dropbox, Nextdoor and Snapchat; prior operating roles include Shopify, G2 and Atlassian.

Credentials & productsSenior in-house leadership history, conference keynotes and a research-led newsletter. Tool, platform, newsletter or owned product.

Experience & resultsSenior in-house leadership history, conference keynotes and a research-led newsletter. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofAbout 64,000 LinkedIn followers and a newsletter audience reported above 20,000.

Main buying checkPrimarily a senior advisor rather than an execution agency; clarify deliverables and implementation ownership.

What people sayAbout 64,000 LinkedIn followers and a newsletter audience reported above 20,000. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 4.6/5 editorial fit score

Category score92/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★★4.6/5

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Ethan Smith

Product-led and marketplace SEO strategist

Evidence C

Best for: Product-led SEO, marketplaces, consumer technology and high-growth companies

Enterprise SEOB2B SaaSEcommerceCEO of Graphite

LocationSan Francisco, United States

2026 activityIn 2026 Graphite continues serving high-growth brands across SEO, content and AI discovery.

Clients & collaboratorsGraphite publicly references companies such as MasterClass, Notion and Webflow across its portfolio; confirm dates and scope.

Credentials & productsAgency founder with product-growth and enterprise operating experience. Tool, platform, newsletter or owned product.

Experience & resultsAgency founder with product-growth and enterprise operating experience. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofStrong technology-sector reputation; exact personal follower count not captured.

Main buying checkEngagements are agency-delivered and typically suited to funded growth companies rather than small businesses.

What people sayNo defensible independent review pattern was established. Request two recent, comparable client references before making a service-quality claim.Separate from the 4.5/5 editorial fit score

Category score90/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★★4.5/5

$Dan Akeju, fractional SEO lead$ Profile photo

Dan Akeju

Fractional SEO lead for B2B SaaS and fintech

Evidence ADirectory publisher

Best for: B2B SaaS, fintech, semantic SEO, AI-search visibility and revenue-led organic growth

B2B SaaS and fintechFractional ownershipStrategy plus executionSign-up and acquisition measurement

LocationRemote · International

2026 activity2026 work includes B2B SaaS, fintech and digital-signage growth programs, plus AI-search and commercial-query research.

Clients & collaboratorsUser-supplied work includes PosterBooking and nsave. Public client attribution and time periods should be confirmed before publication.

Credentials & productsDocumented operator case studies, fractional leadership positioning and practical work across SEO and AI search. Tool, platform, newsletter or owned product.

Experience & resultsDocumented operator case studies, fractional leadership positioning and practical work across SEO and AI search. User-supplied work includes PosterBooking and nsave. Public client attribution and time periods should be confirmed before publication. User-supplied outcomes include 464% traffic growth and more than 10,000 sign-ups; public follower count not independently verified. Treat outcome claims as first-party unless the source is independent.

Social proofUser-supplied outcomes include 464% traffic growth and more than 10,000 sign-ups; public follower count not independently verified.

Main buying checkThis row includes user-supplied evidence. Publish only claims that can be linked to a public case study or approved client reference.

What people sayThe available outcomes and client names were supplied by Dan. They should be published as first-party case evidence only after the client attribution and public case-study links are approved.Separate from the 4.4/5 editorial fit score

Category score88/100

Pricing$3,000-$10,000/month · estimated

Editorial fit★★★★☆4.4/5

Official site

Paul Shapiro

Technical SEO, automation and enterprise-search consultant

Evidence C

Best for: Technical SEO automation, Python, enterprise crawling and data-heavy workflows

Technical SEOEnterprise SEOAI searchTechnical SEO practitioner and founder of TechSEO Boost

LocationNew York, United States

2026 activityRecent work continues to focus on programmatic analysis, automation and emerging search interfaces.

Clients & collaboratorsCurrent employer and external client availability were not reliably confirmed in this pass.

Credentials & productsInternational speaker, Search Engine Land contributor and established technical-automation educator. Tool, platform, newsletter or owned product.

Experience & resultsInternational speaker, Search Engine Land contributor and established technical-automation educator. Public outcome evidence is incomplete. Request a recent reference and underlying measurement before using performance claims.

Social proofStrong technical practitioner recognition; exact follower count not captured.

Main buying checkA different public figure shares the same name. Verify the exact SEO profile and current contracting route.

Category score86/100

Pricing$3,000-$10,000/month · estimated

Editorial fit★★★★☆4.3/5

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Mike King

Enterprise technical SEO and organic-search strategist

Evidence C

Best for: Enterprise AI search, technical SEO, content engineering and information retrieval

Enterprise SEOTechnical SEOAI searchFounder of iPullRank

LocationNew York, United States

2026 activityIn 2026 he is leading iPullRank's AI-search work and speaking about retrieval, embeddings, fan-out and agentic search.

Clients & collaboratorsAgency biographies name SAP, American Express and HSBC, plus enterprise ecommerce, publishing and financial-services organizations.

Credentials & productsHoward University education, award recognition, international speaking and technical publishing. Tool, platform, newsletter or owned product.

Experience & resultsHoward University education, award recognition, international speaking and technical publishing. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofLarge conference footprint and widely cited research; exact LinkedIn count not captured in this pass.

Main buying checkNamed brands are agency-level and historical unless a current case study says otherwise; confirm assigned team and attribution.

What people sayLarge conference footprint and widely cited research; exact LinkedIn count not captured in this pass. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 4.2/5 editorial fit score

Category score84/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★☆4.2/5

Official site

Jase Rodley

SaaS and programmatic SEO consultant

Evidence C

Best for: B2B SEO, link acquisition, durable organic systems and bootstrapped online businesses

B2B SaaSTechnical SEOContent SEOFounder of Dialed Labs

LocationAustralia · Remote

2026 activityIn 2025-2026 he continues advising on durable campaigns, content and link-worthy assets.

Clients & collaboratorsDialed Labs client identities are not broadly public; industry contributions provide supporting evidence.

Credentials & productsAgency founder, investor and long-running SEO practitioner. Tool, platform, newsletter or owned product.

Experience & resultsAgency founder, investor and long-running SEO practitioner. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofEstablished entrepreneurial SEO audience; exact follower count not captured.

Main buying checkOwned-site success and client delivery are different evidence types. Request a comparable client case study.

What people sayEstablished entrepreneurial SEO audience; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 4.1/5 editorial fit score

Category score82/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆4.1/5

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Aleyda Solís

International SEO and AI-search consultant · Orainti

Evidence A

Best for: International SEO, ecommerce, migrations and AI-search strategy for global brands

International and multilingual architectureSenior strategic guidanceEcommerce, marketplaces and SaaSPublic AI-search education

LocationMadrid, Spain · International

2026 activityIn 2026 she is publishing AI-search roadmaps, working with Microsoft Advertising on AI Search Demystified and advising international brands.

Clients & collaboratorsPublic 2026 collaborations include Microsoft Advertising, Cindy Krum and Gianluca Fiorelli. Client names are usually confidential.

Credentials & productsInternational speaker, author, European Search Awards judge and long-running technical SEO educator. Book or long-form publication referenced in the authority field; Tool, platform, newsletter or owned product.

Experience & resultsInternational speaker, author, European Search Awards judge and long-running technical SEO educator. No comparable current case study with baseline, intervention, timeframe and attribution was publicly established.

Social proofAbout 123,000 LinkedIn followers at the research date; widely cited international SEO newsletter and conference presence.

Main buying checkLarge public audience does not establish that every engagement is delivered personally; confirm capacity and senior involvement.

What people sayAbout 123,000 LinkedIn followers at the research date; widely cited international SEO newsletter and conference presence. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 4/5 editorial fit score

Category score80/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★☆4/5

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Bill Widmer

B2B SaaS SEO and AI-search consultant

Evidence B

Best for: B2B SaaS companies that need pipeline-focused content, SEO and AI visibility

B2B SaaS contentHands-on executionContent refresh programmesAI-search visibility

LocationUnited States · Remote

2026 activityHis 2026 positioning emphasizes Google plus AI-search visibility tied to pipeline rather than traffic alone.

Clients & collaboratorsCurrent public client roster was not established in this research pass; request recent SaaS references.

Credentials & productsPublished SEO educator with practical content and affiliate experience. No separate book, course or product was documented in this pass.

Experience & resultsPublished SEO educator with practical content and affiliate experience. Public outcome evidence is incomplete. Request a recent reference and underlying measurement before using performance claims.

Social proofActive specialist LinkedIn presence; exact follower count was not reliably captured.

Main buying checkLimited public current client evidence compared with larger agencies; verify recent outcomes and engagement capacity.

Category score78/100

Pricing$3,000-$10,000/month · estimated

Editorial fit★★★★☆3.9/5

#10

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Will Critchlow

Enterprise SEO testing and strategy consultant

Evidence C

Best for: Enterprise SEO testing, controlled experiments and teams needing causal evidence

Enterprise SEOTechnical SEOAI searchFounder of SearchPilot and Distilled

LocationLondon, United Kingdom

2026 activityIn 2026 he continues operating SearchPilot and interviewing senior SEO product leaders.

Clients & collaboratorsWorks with SearchPilot customers and public guests including enterprise SEO leaders; direct freelance consulting is not the primary model.

Credentials & productsDistilled co-founder, SearchPilot founder and long-running industry speaker. Tool, platform, newsletter or owned product.

Experience & resultsDistilled co-founder, SearchPilot founder and long-running industry speaker. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofLarge SEO leadership network; exact follower count not captured.

Main buying checkRequires sufficient site traffic and engineering maturity for meaningful controlled tests.

Category score76/100

Pricing$10,000-$30,000/month · estimated

Editorial fit★★★★☆3.8/5

#11

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Brodie Clark

Independent technical and ecommerce SEO consultant

Evidence C

Best for: Mid-size and enterprise sites facing SERP-feature, ecommerce or algorithmic issues

Technical SEOEcommerceEnterprise SEOIndependent consultant known for SERP and ecommerce research

LocationMelbourne, Australia

2026 activityIn 2026 he continues direct international consulting and rapid analysis of SERP changes.

Clients & collaboratorsClient identities are generally confidential; his site publishes testimonials and project context.

Credentials & productsSearch Engine Land author, international speaker and widely cited SERP researcher. Book or long-form publication referenced in the authority field.

Experience & resultsSearch Engine Land author, international speaker and widely cited SERP researcher. No comparable current case study with baseline, intervention, timeframe and attribution was publicly established.

Social proofStrong international social and publication presence; exact follower count not captured.

Main buying checkHis rate is positioned above the typical consultant. Confirm budget, scope and availability early.

What people sayClient identities are generally confidential; his site publishes testimonials and project context. The available comments are first-party or selected testimonials, so they should not be described as market consensus.Separate from the 3.7/5 editorial fit score

Category score74/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.7/5

#12

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Luke Carthy

Ecommerce growth and technical SEO consultant

Evidence C

Best for: Ecommerce technical SEO, faceted navigation, CRO and retention

EcommerceTechnical SEOIndependent ecommerce consultant and international speaker

LocationBirmingham, United Kingdom

2026 activityIn 2026 he continues advising retailers on platform, navigation and growth problems.

Clients & collaboratorsClient names and current engagements were not sufficiently verified in this pass.

Credentials & productsMozCon speaker and recognized specialist in faceted-navigation SEO. No separate book, course or product was documented in this pass.

Experience & resultsMozCon speaker and recognized specialist in faceted-navigation SEO. Authority and current role are supported, but a buyer should still request a comparable case study with dates and measurement scope.

Social proofStrong ecommerce conference presence; exact follower count not captured.

Main buying checkHis remit crosses SEO and conversion. Define the commercial problem before comparing him with a pure technical auditor.

What people sayStrong ecommerce conference presence; exact follower count not captured. This demonstrates visibility and peer recognition, not client satisfaction or delivery quality.Separate from the 3.6/5 editorial fit score

Category score72/100

Pricing$6,000-$18,000/month · estimated

Editorial fit★★★★☆3.6/5

Independent matching

Not sure who fits? Send the brief.

I’ll review your company, problem and budget, then send a focused shortlist. No pay-to-rank placements and no generic agency spreadsheet.

What you get2–3 relevant optionsTrade-offs explainedA direct recommendation

Methodology

A ranking should explain its judgment.

Scores are a starting point, not a substitute for fit. Each category changes the weighting so a technical-recovery specialist is not judged like a SaaS growth lead.

35%

Scalable architecture

Taxonomy, internal linking and indexation systems for large dynamic inventories.

30%

Programmatic systems

Useful templates, data requirements and quality controls at scale.

20%

Marketplace experience

Public fit for two-sided, directory, listing or product-led platforms.

15%

Public evidence

Attributable specialist work and clearly disclosed proof limits.

Strong public record

Official evidence plus multiple relevant third-party sources or attributable results.

Supported profile

Official evidence plus at least one meaningful corroborating source.

Provisional profile

Identity and specialism are visible, but independent results or reviews remain limited.

Score and publisher disclosure

Dan Akeju created this directory and is included in it. No consultant paid for placement. The 5-point directory assessment is the editorial score divided by 20. Credentials, results, reviews and testimonials receive evidence-coverage scores based on attributable public sourcing. These are not customer ratings or invented outcomes. Age receives 0/100 when no reliable public source exists and is never estimated.

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